Submitted 6 months ago by ksgwyjy
Plus-size clothes company Lane Bryant lingerie China
mocks Victorias Secret and celebrates diversity
NO ANGELS: Lane Bryant make dig at Victoria's Secret Angels TUMBLR Im No Angel debuted today, and aims to prove that all women are sexy regardless of their shape or size.The imagery challenges societys stereotypical beauty standards, with a particular jab at the super slim and toned Angels.Famous curvy models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday model the brands Cacique lingerie collection in the black and white ads, shot by photographer Cass Bird.The company is promoting the hashtag #ImNoAngel to celebrate women of all sizes.Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself, Linda Heasley, CEO and President, said in a statement. We want to encourage her to confidently show it, in her own way Linda Heasley Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.The spring campaign will be rolled out across TVs, in print, on public transport, within the stores and on social media channels.One of the images is a spoof on Victorias Secrets recent The Perfect Body ad, which featured famous Angels Lily Aldridge, Behati Prinsloo and Jasmine Tookes.The ad in question came under fire for body shaming, with more than 30,000 people signing a petition objecting to the campaigns choice of wording.Victorias Secret then changed the slogan to A Body For Everybody.